What the 8K OTT Tests at the Olympics Signal to Broadcasters
AI at the 2024 Paris Games: Transforming the Olympics Broadcast
Led by the IOC’s Olympic AI Agenda, the 2024 Paris Games will usher in an AI-powered revolution in broadcasting and fan engagement.
AI at the 2024 Paris Games: Delivering a New Olympics Experience for Fans
At the 2024 Olympic Games in Paris, AI is enhancing fan interactions, improving accessibility, and creating immersive experiences.
Could GenAI Make You a Creative Genius? Sure, But There’s a Catch (There’s Always a Catch)
A new study shows GenAI boosts creativity in individuals with fewer original ideas, but that effect levels off with high-performing creatives.
Can Human Creativity Seed AI Without Really Bad Consequences?
Peter Csathy examines the concept of content, introduced by will.i.am, serving as a creative seed in a generative AI world.
Good AI Is Ethical AI: The Media & Entertainment Industry Has to Check Itself
“The ethical issue now has to be baked into every single conversation about technology,” explains ETC’s Yves Bergquist.
Good AI Is Ethical AI: Everyone in M&E Needs to Experiment (Everyone!)
“It’s actually really important for all of us as a community to use the half-baked technology and participate in its development.”
Marc Hustvedt and Samir Chaudry: The Creator Economy Is Actually Now the Ad Economy
MrBeast president Marc Hustvedt shows how creators are evolving from on-camera talent to producers, becoming in-house partners for brands.
The Economy Part of the Creator Economy: What’s Changed?
There’s a new convergence between business and content creation as more investors are recognizing the potential of the Creator Economy.
Creator Content Is Powering a New Olympics Experience
NBCU reaches out to a younger audience with its unprecedented multi-platform social creator program at the Paris 2024 Olympic Games.
Evan Shapiro: Why Creator-Led Content Is the Future of M&E
Filling the void left by media consolidation, creator-led content is engaging audiences and driving new revenue models, finds Evan Shapiro.
How Do You Determine the Real Value of AI for M&E? Choose Your Fighter.
Media & Entertainment industry experts discuss/debate AI’s evolving role and impact on creativity, jobs, fair use and ethical issues.
Renard Jenkins: This Is How GenAI Will Transform Media and Entertainment. (Don’t Freak Out.)
Every part of the content creation and distribution process will be affected by AI. But don’t think about it as replacement.
How an SA 5G Network Is Connecting the Paris Olympics Broadcasts
Gaining traction as a way to bolster sporting broadcasts, private or standalone 5G technology is in the spotlight at the 2024 summer games.
Sports Production and 5G Make a Very Cute Couple
This summer’s sports broadcasting schedule means a new dawn for 5G, a technology that promises to revolutionize live production.
NEP Serves Up HDR to Wimbledon Broadcast Services
Wimbledon Broadcast Services shared more of the 2024 Championships action in HDR this year, captured and managed by NEP.
Using FAST to Make “Pop-Up” Live Productions Profitable
Delivering single live events with FAST channel integration can demonstrate immediate ROI, explains Amagi’s Kalaivani Sivasankaran.
From Pitch to Post-production: BBC Sport’s Remote Workflow for the Euros
Remote production not only streamlined the BBC’s Euro 2024 coverage, but also brought environmental and cost-efficiency benefits.
How to Rethink and Redefine the Sports Broadcast (Hints: Real-Time Data and Personalization)
By embracing digital transformation and leveraging AI and data analytics, broadcasters can stay ahead of the curve.
What Would Have to Happen for GenAI to Take Over Hollywood? So Glad You Asked.
Labor relations, legal issues, and a lack of knowledge about filmmaking will all stall the adoption of GenAI by Hollywood, says Doug Shapiro.
Guess Who Decides the Role of AI in Hollywood? Oh Yeah, You, a Human.
A new report surveys the current state of generative AI in Media & Entertainment, finding overwhelming interest or active use in process.
Digital Humans Are Alive in the Online World (and Multiplying Faster Than You Think)
Digital humans are about to radically transform communication, and could help humanize virtual interactions and online communities.
Digital Humans Are Becoming the Face of the Computer… Interface
“Utilizing digital humans integrated with AI helps to bridge the gap between technology [and] people,” says Rob Sims, CEO at Sum Vivas
What Do You Need for a Successful Video Game Adaptation? (Maybe to Have Actually Played the Game)
Game consultant Tom van der Linden explains how video game adaptations require a deep understanding of the unique experience of gameplay.
Accenture: Traditional Media Is Going to Need to Think Very Differently
A new report from Accenture advises that traditional media companies must reinvent themselves systemically, from the ground up.
Recognizing ROI in Influencer Marketing: Growth, Trends and Challenges
A new 2024 benchmark report outlines the significant trends, challenges and strategies shaping the future of the influencer marketing.
Recognizing ROI in Influencer Marketing: AI and Virtual Influencers
Influencer Marketing Hub examines the emerging trends and tech that will shape the influencer marketing landscape in the years to come.
What Consumers Want (Now): Why It May Be Time to Rethink Your Influencer Strategy
Sprout Social’s “2024 Influencer Marketing Report” analyzes trends in the current landscape along with their impact in the future.
Are Consumers Actually “Influenced” by Virtual Influencers? (The Answer May Surprise You!)
It seems counterintuitive, but these digital personas are actually perceived as authentic by many viewers and followers.
How Richard Linklater Happily Deconstructs Cinema Archetypes for “Hit Man”
Filmmaker Richard Linklater discusses his new movie ‘Hit Man,’ influenced by film noir’s stark lighting, deep shadows and dramatic angles.
“Kinds of Kindness:” Yorgos Lanthimos Made the Feel-Bad Movie of the Year
“We don’t write thinking about the effect it has on our audience,” explains Lanthimos. “We don’t know how people are going to react.”
“Baby Reindeer” Feels Bad, But It Looks Amazing. Here’s How the Creative Team Made Such a Unique Viewing Experience.
“Baby Reindeer” combined the visions of its creator, directors, cinematographers, editor, and colorist for a remarkable result.
Believable Worldbuilding: The Visual Spectacle of FX’s “Shōgun”
Cinematographer Christopher Ross, BSC opted for the Sony VENICE paired with Hawk class-X anamorphic lenses to capture the world of “Shōgun.”
Escalating Tension and Trusting Your Team: Peter Oliver Recounts the Edit for “Baby Reindeer”
Much of the success of “Baby Reindeer” can be credited to the deft editing required of Peter Oliver that changes tones throughout the series.
The Paintings and Polaroids That Propelled the Cinematography for “Griselda”
Cinematographer Armando Salas, ASC describes how he built the look of Netflix series “Griselda” from Polaroids and classical painting.
Joan Is Awful (But Accurate): How Does “Black Mirror” Always Anticipate What’s Next for AI?
Creator Charlie Brooker says that most of the series conceits are examples of him “worrying out loud” about the state of the world.
Murder, Mystery, Memory in Monochrome: B&W Cinematography for “Sugar,” “Ripley” and “Feud”
Black-and-white cinematography is a bold choice. Here’s the thinking about the visuals for “Ripley,” “Feud: Capote vs. the Swans” and “Sugar.”
The Visual Elements for “Sugar” Make a Different Kind of Hollywood Mystery
Director Fernando Meirelles and DPs César Charlone and Richard Rutowksi discuss their unconventional approach to making AppleTV+ series “Sugar.”
For “Challengers,” Luca Guadagnino Invented New Ways to Capture the Action (Oh, and the Tennis)
Luca Guadagnino differentiated “Challengers” from other tennis movies through a “kinetic experience” rather than “televisual stillness.”
“Fall Guy” Editor Elísabet Ronaldsdóttir Is in It for the Action (and Maybe a Little Bit for the Romance)
Finding the right tone for the film was tricky, says “The Fall Guy” editor Elísabet Ronaldsdóttir, because it was really two movies in one.
Shadow and Light: Cinematographer Robert Elswit’s New Noir for “Ripley”
Director Steven Zaillian and DP Robert Elswit discuss the meticulous black-and-white visuals for Netflix psychological thriller “Ripley.”
From Experimentation to Standardization: Where Are We Today With Virtual Production?
A new report finds virtual production is on the rebound post-strikes, driven by generative AI and innovations in real-time technologies.
How Do You Deliver Sports Personalization at an Olympic Scale? Yiannis Exarchos Is Warming Up for Paris.
Yiannis Exarchos, CEO of Olympic Broadcasting Services, describes the organization’s modular approach to content production and distribution.
Found in Translation: The Cultural Crossover of FX Series “Shogun”
“Shogun” showrunners Justin Marks and Rachel Kondo discuss their painstaking efforts to re-create feudal Japan for their FX adaptation.
AI for M&E
